Storytelling: Deconstructing the 15-second ad

Viewer’s attention spans are getting shorter; If you don’t grab their attention in the first few seconds, they will turn their attention to something else. Today, 15-seconds is the new 30 seconds. A well-crafted narrative structure is key to engaging viewers.  Let’s deconstruct the new storytelling narrative structure in the form of a 15-second ad. […]

The Importance of Video Content Ecosystems for Marketers

When over 90% of buying decisions are sub-conscious, what can we do as marketers to ensure our brands are selected at the point of purchase? According to neuroscience marketing, brands must first be in the consumer’s consideration subsets to be recalled at the point of purchase. But how do we get our brands there? The […]

Using Animation to Boost Your Marketing

Animation delivers complex messages in simple, engaging and easy to digest visuals and includes 2D and 3D animation, CGI (computer-generated imagery) and motion graphics.
As an alternate to live-action video, animation is a great tool for any marketing campaign. Animation is particularly effective for explainer videos, or videos where you need to communicate certain messages that would be difficult to convey using live action footage alone. Animation is a visual marketer’s […]

Guide to Social Media Video Advertising

With the ever-evolving digital landscape, social media should be part of every brand’s digital marketing strategy. But with so many to choose from, it can become overwhelming. The main players – Facebook, YouTube, Twitter and Instagram – now compete with the likes of LinkedIn, SnapChat and TikTok, so you should research where your marketing dollars are best spent.

A common mistake many brands make when advertising on social media is […]

What is a Brand Film?

Brand films are short videos created to showcase a brand as a form of digital marketing. Usually, they tell a story, connecting the audience to the brand’s core messages, and can be fictional or documentary style. Branded films differ from standard video advertising in that they aren’t a direct sales pitch of a product. Not only do they explain what they’re selling, they convey why by […]

How to Write the Perfect Production Brief

If you’re completely new to the creative game, a production brief is a concise summaryof what the clientneedstheir branded video to contain and achieve that is presented to the team who will be producing it. The production team will then create a proposal based on the information provided, and once the client signs off, theproject can commence.

The key to the perfect production brief is […]

Brand Awareness – The Power of Storytelling

Everyone has a story to tell, but how do you make that story worth telling? And with so many stories, why should your audience pay attention to yours? Great story tellers have a unique set of skills to create a powerful effect. As a marketer, you can easily learn how to harness and develop these skills and unleash them upon your target market.

A great story builds a […]