Two Giraffes Blog
Our one stop shop for all things marketing, video, digital and social.
How to Write the Perfect Production Brief
If you’re completely new to the creative game, a production brief is a concise summaryof what the clientneedstheir branded video to contain and achieve that is presented to the team who will be producing it. The production team will then create a proposal based on the information provided, and once the client signs off, theproject can commence.
The key to the perfect production brief is […]
The Power of Storytelling
Everyone has a story to tell, but how do you make that story worth telling? And with so many stories, why should your audience pay attention to yours? Great story tellers have a unique set of skills to create a powerful effect. As a marketer, you can easily learn how to harness and develop these skills and unleash them upon your target market.
A great story builds a […]
Guide to Video Advertising on Social Media
With the ever-evolving digital landscape, social media should be part of every brand’s digital marketing strategy. But with so many to choose from, it can become overwhelming. The main players – Facebook, YouTube, Twitter and Instagram – now compete with the likes of LinkedIn, SnapChat and TikTok, so you should research where your marketing dollars are best spent.
A common mistake many brands make when advertising on social media is […]