Storytelling: Deconstructing the 15-second ad

Viewer’s attention spans are getting shorter; If you don’t grab their attention in the first few seconds, they will turn their attention to something else. Today, 15-seconds is the new 30 seconds. A well-crafted narrative structure is key to engaging viewers.  Let’s deconstruct the new storytelling narrative structure in the form of a 15-second ad. […]