Two Giraffes Blog
Our one stop shop for all things marketing, video, digital and social.
12 Types Of Video Financial Services Brands Can Use To Engage Audiences
We live in a digital world today. This means people have access to entertaining and informative media everywhere they go. At the touch of a few buttons, they willingly enjoy learning and experiencing through content found on social media, websites and more. This is your audience. You may be thinking: but, we’re a finance brand […]
Using Animation to Boost Your Marketing
Animation delivers complex messages in simple, engaging and easy to digest visuals and includes 2D and 3D animation, CGI (computer-generated imagery) and motion graphics.
As an alternate to live-action video, animation is a great tool for any marketing campaign. Animation is particularly effective for explainer videos, or videos where you need to communicate certain messages that would be difficult to convey using live action footage alone. Animation is a visual marketer’s […]
How to Write the Perfect Production Brief
If you’re completely new to the creative game, a production brief is a concise summaryof what the clientneedstheir branded video to contain and achieve that is presented to the team who will be producing it. The production team will then create a proposal based on the information provided, and once the client signs off, theproject can commence.
The key to the perfect production brief is […]